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 PRESS REVIEW / REVUE DE PRESSE

  Honey puffs stung by advertising rules
2002-03-09 : 1:04:24 -
- http://www.nzherald.co.nz

Who would have thought furry little buzzy bees - yielding millions of dollars for the local economy - could cause so many problems for their enthusiastic owners? The lucrative bee product sector - selling an estimated $30 million each year of royal jelly, bee pollen, propolis and honey - has a sting in its tail: its products continue to fall foul of therapeutics advertising codes with, some say, exaggerated claims of health benefits.

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